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Origin Country: Thailand
Discover the rich history of Red Bull, an energy drink originally developed in 1962 by Thai businessman, Chaleo Voovidhya. Initially sold as Krating Daeng, the drink gained popularity across Asia, especially among the working class. The brand was later transformed for a global audience by Austrian entrepreneur, Dietrich Mateschitz, who co-founded Red Bull GmbH. Today, the carbonated, less sweet "Austrian" version of Red Bull dominates the energy drink market worldwide.

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Red Bull Energy (24 x 0,25 Liter cans PL)

31,00 
Unleash unparalleled energy with 'Red Bull Energy'—a symphony of vitality in every sip. Crafted for those who lead, innovate, and conquer, its unique formula ignites…

Red Bull Energy Sugarfree (24 x 0,25 Liter cans)

36,50 
Experience the invigorating power of 'Red Bull Energy Sugarfree', a refreshing, ready-to-drink beverage that fuels your day without the sugar. Packed in a convenient 24…

Red Bull Energy The Apricot Edition (12 x 0.25 liter cans NL)

19,30 
Ignite your senses with 'Red Bull Energy The Apricot Edition' – a vibrant fusion of the classic energy boost you love, now with the luscious…

Red Bull Energy The Blue Edition (12 x 0,25 Liter cans NL)

19,30 
Experience the invigorating rush of Red Bull Energy The Blue Edition, a ready-to-drink beverage that packs a punch. This energy drink, available in a pack…

Red Bull Energy The Green Edition (12 x 0,25 Liter cans NL)

19,30 
Experience the invigorating power of 'Red Bull Energy The Green Edition', a refreshing blend of high-quality ingredients that energizes your body and mind. This ready-to-drink…

Red Bull Energy The Red Edition (12 x 0,25 Liter cans NL)

19,30 
Experience the invigorating rush of Red Bull Energy The Red Edition, a ready-to-drink beverage that packs a punch. This tantalizing blend of caffeine and B-vitamins…

Red Bull Energy The Sea Blue Edition (12 x 0,25 liter cans NL) Juneberry

19,30 
Introducing 'Red Bull Energy The Sea Blue Edition - Juneberry' - a vibrant burst of energy with a unique twist. This limited edition flavor combines…

Red Bull Energy The Summer Edition (12 x 0,25 liter cans NL) Curuba-Elderflower

19,30 
Introducing 'Red Bull Energy The Summer Edition (12 x 0,25 liter cans NL) Curuba-Elderflower' – a vibrant fusion of exotic curuba and delicate elderflower, designed…

Red Bull Energy The Tropical Edition (12 x 0,25 Liter cans NL)

19,30 
Experience the invigorating rush of Red Bull Energy The Tropical Edition, a ready-to-drink beverage that packs a punch of tropical flavor. Conveniently packaged in 12…

Red Bull Energy The Winter Edition Pear Cinnamon (12 x 0,25 liter cans NL)

19,30 
Experience the invigorating blend of Red Bull Energy The Winter Edition Pear Cinnamon. This ready-to-drink beverage offers a unique twist on energy drinks, combining the…

Red Bull Energy Zero (24 x 0,25 Liter cans)

36,50 
Experience the invigorating power of 'Red Bull Energy Zero', a zero-sugar energy drink that packs a punch without the calories. This ready-to-drink beverage is perfect…

What is the origin of Red Bull and what was it initially used for?

Red Bull was originally developed in 1962 by Chaleo Voovidhya, a Thai businessman, and sold under the name Krating Daeng by the company TC Pharmaceutical. The recipe was based on Lipovitan, an earlier energy drink from Japan. It was popular across Asia in the 1970s and 1980s, especially among truck drivers, construction workers, and farmers.

How did Red Bull transition from a Thai product to a global brand?

The transition of Red Bull from a Thai product to a global brand was facilitated by Dietrich Mateschitz, an Austrian entrepreneur. Mateschitz discovered Krating Daeng during a visit to Thailand in 1982 and found it helpful for curing his jet lag. He worked with TC Pharmaceutical to adapt Krating Daeng for European audiences and co-founded Red Bull GmbH with Voovidhya. The "Austrian" version of Red Bull, which is carbonated and not as sweet as the original Thai recipe, was launched in 1987.

What is the difference between the original Thai Red Bull and the Austrian version?

The transition of Red Bull from a Thai product to a global brand was facilitated by Dietrich Mateschitz, an Austrian entrepreneur. Mateschitz discovered Krating Daeng during a visit to Thailand in 1982 and found it helpful for curing his jet lag. He worked with TC Pharmaceutical to adapt Krating Daeng for European audiences and co-founded Red Bull GmbH with Voovidhya. The "Austrian" version of Red Bull, which is carbonated and not as sweet as the original Thai recipe, was launched in 1987.