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Origin Country: France
Discover the fun and fruity world of Oasis, a French brand established in 1966. Known for their non-carbonated bottled soft drinks, Oasis has expanded their range to include tea-based juices and sweet treats. With a playful brand identity, Oasis targets the 6-12 year old segment, using humor and engaging social media campaigns to connect with their audience. When you choose Oasis, you're not just buying a soft drink, you're buying a moment of fun.

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Oasis Fraise Framboise (24 x 0,33 Liter cans BE)

25,60 
Experience the refreshing taste of 'Oasis Fraise Framboise', a delightful blend of strawberry and raspberry flavors. This ready-to-drink beverage, packed in 24 x 0.33 Liter…

Oasis Tropical (24 x 0,33 Liter cans BE)

25,60 
Experience the refreshing taste of the tropics with 'Oasis Tropical'. This ready-to-drink beverage, packed in a convenient 24 x 0.33 Liter cans BE, offers a…

What is the history of the Oasis brand?

Oasis is a French brand, created in 1966 by the group Volvic. It is a non-carbonated bottled soft drink. In 1990, Oasis joined the Cadbury group, a British candy group. With this association, Oasis began to develop new products like tea-based juice. In 2001-2003, Oasis became a brand of the Orangina-Shweps group and decided to acquire a new logo. The brand also decided to target again the 6-12 year old kids segment.

What makes the Oasis brand famous?

Oasis is very well known for its very good communication campaign, especially in France. Its Facebook page has much more fans than those of the other brands, and its videos with all the funny fruits are known by everyone in the country. The brand created its own identity and developed a lot of video, and parodies of famous movie in actor to create a buzz around all its products.

What is the brand's communication strategy?

Oasis is very well known for its very good communication campaign, especially in France. Its Facebook page has much more fans than those of the other brands, and its videos with all the funny fruits are known by everyone in the country. The brand created its own identity and developed a lot of video, and parodies of famous movie in actor to create a buzz around all its products.