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Origin Country: United States
Discover the rich history of Gatorade, a brand that revolutionized sports nutrition. Born in the labs of the University of Florida in 1965, Gatorade was designed to fuel athletes with a unique blend of water, sodium, sugar, potassium, and phosphate. This innovative sports drink quickly became a staple in athletic competitions, credited for the Florida Gators' victory in the 1967 Orange Bowl. Today, Gatorade is a globally recognized brand, offering a wide range of products to support athletic performance.
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What were Gatorade's original ingredients when it was first formulated?

The original Gatorade, formulated in 1965 at the University of Florida, consisted principally of water, sodium, sugar, potassium and phosphate, accented with a splash of lemon juice for palatability.

What was the first expansion of Gatorade beyond its liquid form?

In 1989, Gatorade made its first foray beyond the liquid confines of their iconic sports drink into alternative product formats by formulating a chewing gum called Gator Gum in partnership with confectionary firm Fleer. However, Gator Gum’s lifespan proved fleeting and was discontinued in the early 1990s.

How many flavors of Gatorade were available until the mid-1990s?

In 1989, Gatorade made its first foray beyond the liquid confines of their iconic sports drink into alternative product formats by formulating a chewing gum called Gator Gum in partnership with confectionary firm Fleer. However, Gator Gum’s lifespan proved fleeting and was discontinued in the early 1990s.